An intensive review process for this Battlefield V downloadable content covered everything from initial trailers and storyboards to tiny weapon charms and player skins. Despite this, a foundation for the company’s approach to inclusive design at scale was laid through collaborations between the Pacific expansion development team and the company’s Asian and Pacific Islander employee resource group. Released in 2018, EA’s Battlefield V received backlash for putting women in World War II combat. They may need a bit more support, education, and hand holding,” she says. “Some other game teams may be more at the beginning. She points to Maxis Studios, the team behind The Sims 4 (which recently added the ability for players to customize their Sims’ pronouns), as part of the company already seeing success creating content with a diverse player base in mind and not needing as much assistance. “It's really a loose framework of guiding principles and design philosophies that we customize to our engagements with each game team,” says McNally. McNally remains excited to talk about EA’s inclusive design framework, although she is quick to emphasize that the company is not taking a legalistic approach to diversity.
Her caution is warranted-Activision Blizzard was ripped to shreds a month before our interview for its reductive approach to video game diversity, one which assigned numerical scores to marginalization, turning identity into a kind of scorecard that developers could use to determine who they should include (or exclude) from character rosters. McNally’s team at EA assists with the development of characters from underrepresented groups and with public communication. She worked at Square Enix, Sega, and Bioware before joining EA. Raised in Germany, McNally is no stranger to the international video game industry. Tülay McNally, director of inclusive design at Electronic Arts, chooses her words carefully as we chat about creating diverse characters for video games.
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